SEO is short for Search Engine Optimization that focuses on a website's presence in search results on search engines like Google and Bing. When you begin to understand how SEO works, you can use its different tactics to increase the number of visitors to your website.
To begin learning how to do SEO, Follow these steps below.
Now that you have carried out your Basis SEO yourself or by a qualified professional, you are ready to move onto How to do Advanced SEO. Follow the steps below.
Rank Math and Yoast are the easiest SEO plugins out there in my opinion. Both offer a free option and a paid option. The free options are very good on both Plugins and most small websites will not need to purchase the paid options. Paid options are for those who need a more advanced SEO Approach.
After using Yoast for many years on our website we swapped to Rank math in 2019. It's a lighter plugin, easier to use for beginners and its paid option is far Cheaper than Yoast.
Google My Business Replaced Google plus in 2018 and is a must for local SEO. Businesses registered on Google my Business appear better when someone is looking for your business in their local area.
Google my business is the first to come up on the search before the organic search results. It is important that you fill in all the details with a good title and full description of your business. It works pretty much the same as having a website. You can post, have products and services and images of your business showcased on Google my business.
The more information you have on there the better Google likes it. You can also receive reviews which help your rankings on google my business ranking. It too has a ranking system, depending on activity and information provided by you and your customers.
Blogs are very good for SEO and are an opportunity for your business to showcase what you do and your knowledge of your chosen business.
Typical Blogs would be your chosen niche of expertise or interest that people would like to read about. You can simply type in your chosen topic in the search bar and have a look at the suggestions underneath to see how much interest they is, in that topic or related topics.
You can also use the Google keyword planner to research your topics and to see how many people are inquiring about your chosen topic. There are a vast amount of keyword research tools you can use to do your keyword research but many people get carried away with all the technology and lose what it is they are trying to say about their chosen topic.
The general rule is to write blogs often and on topic or phrases that people are typing in like this question here.
The is no guarantee of any website ranking on the first page on Google or any other search engine. Algorithms are changing all the time each year.
To rank well on the search engines follow the basics I have outlined in the other sections. A well maintained, fast, easy navigated and informative website will always rank well. It all about quality with the search engines and if the potential client has a good experience while visiting your website then Google and the other search engines will recognise this and have you more available to other potential clients.
A new website could take 6 to 12 months to rank well and that depends on the efforts of the website owner. Some websites can take a shorter time with much work and lots of blogs, sharing to social media and marketing. Every website is different and depends on the people behind it.
For those of you who want to reach the number one spot on page one then Advanced SEO is needed with a strategic plan. weighing up the competition and doing it better than they do.
Typical Starter packages for SEO can range from 300 euros right up to 1000 euros. This all depends on the size of the website and the work that is required to bring the website to a decent standard.
Businesses must realise that the Starter Package is only the beginning of the SEO process. If a business is serious about ranking well on the search engines such as google then they must consider having their website optimised and maintained on a monthly basis.
Website maintenance is a key factor in keeping a website ranking well. Monitoring for server updates, website updates. plugin updates and keeping the website fast, secure and responsive is critical to keeping a website ranking well.
Month packages can range from 200 to 1000s per month depending on website size and where the business wants to go with their website. The reason why SEO is very attractive to business owners is when their website reaches a very high ranking, they have a constant flow of organic traffic with free potential leads and are less reliant on Paid ads.
A good SEO Company could save a potential Client 10s of 1000s in advertising revenue each year which makes SEO and extremely valuable marketing tool, to have.
SEO is the single most important process a business can carry on their website. Much has being Vastly misunderstood about having a business website. Many businesses use their website as simply their online address and believe that people will automatically see them online. They will if they have your details and type your business in but what about Clients who don't know anything about your business?
SEO helps a business reach out to more potential clients by carefully adding certain keywords and descriptions to give your business a better chance of being found online and especially locally. Most small businesses depend on Local business. It is vital that anyone in your local area knows about you and your business.
When the potential client finds you online, you have to be able to show your visitor a very nice experience. Your navigation needs to be clear and easy to use. your website needs to be fast and easy to read both on desktop and mobile. the overall experience needs to be good or else the client will quickly leave the website and go elsewhere. Its works the very same as any business.
If a client comes into your shop for example and finds it messy and confusing with very slow service then they are going think twice on returning. a website is no different. it needs to be high standard with all the relevant information and a flawless experience. If you have that, you will have customers coming back and the search engines will also recognise this.
Every business needs its website running like a well-oiled machine and SEO is the process for that.